The silversmith Georg Jensen founded his company in 1904, when the Art Nouveau style was in full bloom. It was characterized by ornamentation and the pursuit of beauty. The style direction had a great influence on Georg Jensen. He wanted to create beautiful objects with respect for craftsmanship, taking into account natural forms and animals. Of these, he drew creativity from his work, which today is reminding us of how skillful design and handprint can withstand gaze and time through the decades.
In addition to Georg Jensen’s artisan skills and creative design, his ability to identify and support local designers contributed to the company’s development. Great names such as Henning koppell and Sigvard Bernadotte have been designed for Georg Jensen. Newer designers at Georg Jensen include award-winning Alfredo Häberli and Ilse Crawford.